"Brainwashing (also known as mind controlmenticidecoercive persuasionthought controlthought reform, and re-education) is the concept that the human mind can be altered or controlled by certain psychological techniques and manipulation. Brainwashing is said to reduce its subject’s ability to think critically or independently,[1] to allow the introduction of new, unwanted thoughts and ideas into the subject’s mind,[2] as well as to change his or her attitudes, values, and beliefs."--Wikipedia.